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SAP Malaysia's new MD determined to help local businesses 'run better and simpler’

AvantiKumar | Oct. 1, 2015
Malaysian industry veteran Terrence Yong returns to Malaysia to take up the helm at SAP.

Terrence Yong - SAP Malaysia 

Photo - Terrence Yong, Managing Director, SAP Malaysia


Malaysian industry veteran Terrence Yong is returning to lead business solutions firm SAP’s sales, business strategy development and operations as its new Malaysia managing director.

SAP Southeast Asia president and managing director François Lançon said Yong, who has held various sales roles at SAP Singapore since 2008, will  be responsible for helping businesses in Malaysia ‘run better and simpler, as well as to continue building company bench strength for the future.'

Yong was previously vice president, head of sales for SAP Malaysia, begun his career in SAP in 2006, where he helped the team achieve significant growth for the SME business segment in the manufacturing industry, said Lançon.

In 2008, Yong moved to Singapore and held various sales and support roles at SAP Singapore. He was most recently senior director, GCO Operations for SAP Southeast Asia, where he led a team of operations professionals to provide business management support to the entire Southeast Asia organisation.

"I am a firm believer of nurturing local talents to elevate them into leadership positions when they are ready," said Lançon.  

Grooming local talent

"Grooming future leaders is a key component of my organisation’s succession plans and has delivered us young leaders like Yong," he said.

"Yong brings extensive field experience in sales, partner management, marketing and business operations," said Lançon. "With his proven track record in developing and motivating successful sales teams and extensive industry experience, I am confident that he will lead the SAP Malaysia team to becoming a customer-focused sales force and a leading cloud company within the Malaysian market.” 

A 16-year veteran of the IT industry, Yong has experience covering product marketing, strategic management of the SME and Enterprise business, as well as in leading operations.

“SAP would also like to thank the outgoing managing director, Bernard Chiang for his past contributions, especially for our sterling performance last year in Malaysia,” Lançon added.

Commenting on his new role, Yong said there are “exciting times ahead as Malaysia transforms into Digital Malaysia by 2020.”

“SAP’s experience and leadership in the global marketplace makes us an ideal partner to help drive this national initiative for Malaysia," he said. "Our advanced technology and expertise are the essential building blocks that can play an integral part in the transformation of Malaysia into a fully-fledged digital economy, with pervasive usage of ICT such as big data, analytics and cloud for government, businesses and the rakyat (the people)."

“It is good to be back, and I am honoured to lead SAP Malaysia to the next stage of development and growth, particularly in the fulfilment of the Digital Malaysia vision,” said Yong.


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