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SAP users wary of ‘digital transformation’ marketing hype

Matthew Finnegan | Nov. 25, 2015
Minority of customers see SAP as digital leader, according to user group survey

Just over half (53 percent) of respondents said they were working with SAP as part of a digital strategy. But only a fifth perceived the German firm as a leader in this area, while even less (18 percent) saw it as an innovator. The majority saw it as 'following' (51 percent).



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