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SAS acquisition will help Malaysian digital advertisers

AvantiKumar | Feb. 28, 2012
The future for advertisers is in mobile and video ads: SAS Malaysia

Former aiMatch chief executive officer, Jeff Wood, said, "Due to an explosion of data in trends, the online advertising industry is in desperate need of better solutions to analyze and make use of all of the new information available to them."

"SAS also plans to extend this new division's capabilities to local advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact," added SAS Malaysia's Tan, who said SAS Global expected revenue from the newly-acquired division to reach US$100 million in five (5) years.


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