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Scott Russell to lead SAP’s growth in Southeast Asia

Nurdianah Md Nur | April 15, 2016
He was most recently the COO for SAP Asia Pacific Japan.

SAP has appointed Scott Russell as President and Managing Director for SAP Southeast Asia.

Based in Singapore, Russell will be responsible for driving SAP Southeast Asia's sustainable growth strategy and operations. He will reports directly to Adaire Fox-Martin, President of SAP Asia Pacific Japan.

With more than 20 years in the IT industry spanning across software, cloud and services, Russell was most recently the Chief Operating Officer (COO) for SAP Asia Pacific Japan. In that role, he provided leadership and direction to SAP's multi-functional sales and operations organisations in APJ, driving continuous productivity improvements and significantly contributing to the achievement of revenue and profitability objectives. He was also the interim President and Managing Director for SAP Southeast Asia for the last quarter, where he helped to ensure business continuity.

 "With Scott's wealth of business and management expertise in the technology industry, we are confident that he will build on our strong growth trajectory and lead SAP Southeast Asia to continued success. Scott's appointment further cements SAP's commitment to help our customers accelerate digital transformation, overcome complexity and thrive in the digital economy," commented Fox-Martin.

Russell said: " I am honoured to lead Southeast Asia's business and deliver innovation to our customers, with our end-to-end coverage of industry solutions. I look forward to working with my Southeast Asia team to drive SAP to the next level at this moment of significant opportunity, where there are no limits to our potential growth, as we lead Digital Asia to success."


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