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Security investments enable Singapore businesses to deliver better customer experience

Nayela Deeba | Dec. 21, 2016
Besides protecting the business, IT security needs to help build trusted digital relationships that are critical for competing in the application economy and growing the business, according to CA Technologies.

Many organisations in Singapore have benefitted from their IT security investments, CA Technologies revealed in a global study titled, 'The Security Imperative: Driving Business Growth in The App Economy.'

The study polled 1,770 senior business executives - of which 800 were from Singapore and other countries in the Asia Pacific Japan (APJ) region - to find out their attitudes towards IT security practices.

According to the majority of the Singapore respondents, IT security needs to help build trusted digital relationships that are critical for competing in the application economy and growing the business.

Supporting that, the survey found that Singapore organisations saw improvements across 11 major key performance indicators (KPIs) for business since they implemented their security solutions.

Nearly two-thirds (64 percent) of the Singapore respondents said that their security investments have enabled their organisations to deliver better customer experience, while 63 percent saw improvements in employee recruitment and retention.

To further enhance security in their organisations, Singapore respondents claimed that they are implementing strong authentication procedures (74 percent), increasing their security investment (63 percent), and changing their organisation to better align responsibility for security (58 percent).

Despite all these actions, most respondents (87 percent) understand that security needs to be frictionless and not overburden the user.

"In today's application economy, it's important for businesses to view security as a business enabler that drives value and new revenue streams rather than just as a form of control. We are seeing encouraging signs that Singapore companies' understanding of security is maturing as consumers are becoming more aware and have greater expectations of how their information is handled.  Security lays the foundation for trusted relationships and is integral to successful digital transformation," said Nick Lim, vice president, ASEAN and Greater China, CA Technologies.

 

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