"The opportunity for local businesses to leverage the online world is immense, and that's what we want to enable for Singapore," said Anurag Avula, CEO & Co-Founder of Shopmatic Group.
"We are looking at the market opportunity through three audience segments - existing SMEs that are selling their products but are not online; existing SMEs that are selling their products offline with a minimal presence online or selling through marketplaces and; lastly, the big opportunity that sits with Individual entrepreneurs who have yet to realise the potential of doing business online," he added.
Shopmatic offers e-commerce solution to help entrepreneurs build and manage their business online and do not have to depend on commission-based marketplaces.
Aside from Singapore, the company is also planning to expand its presence to other Asian countries such as Hong Kong, Philippines, Australia, and Indonesia.
"We will look at significant investments, given the potential of the Asia markets, and investors are in talks with us to invest in our growth strategy. Right now, we are privately funded by angel investors from across the globe. In addition to that, our business operation in Singapore also means we will be creating job opportunities for local talent. I am very excited to bring this opportunity to the city-state," said Avula.
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