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Singapore shoppers want cross-channel options more than new-age services

Kareyst Lin | Dec. 13, 2016
When it comes to Christmas shopping, Singaporeans prefer retailers with a physical store, coupled with both e-commerce and mobile app.

Singapore shoppers want cross channel options more than new age services like digital wallets and augmented reality store experiences, according to the SAP Hybris Singapore Christmas Shopper survey.

More than 1,000 consumers in Singapore were surveyed to uncover their Christmas shopping habits.

When it comes to Christmas shopping, 68 percent of respondents said they prefer retailers with a physical store coupled with both e-commerce and mobile app, enterprise application software provider SAP said in a press statement on 8 December 2016.

In addition, 54 percent prefer those who offer self-pickup services at a physical store.

According to the results, 65 percent of respondents stated that retailers can improve their Christmas shopping experience by offering free shipping.

"Singaporeans are amongst the most tech-savvy spenders in Asia, and no strangers to e-commerce," said Nicholas Kontopoulos, Global Vice President of Fast Growth Markets for SAP Hybris in the Asia Pacific region. "Despite that and reports of Singapore's continuously challenging retail landscape, the brick and mortar stores are definitely not dead.

"In fact, the SAP Hybris survey found that 39 percent of Singaporeans still enjoy browsing through stores. This [shows that] Singapore is a truly multi-channel market, where most consumers are using a combination of devices in their online and offline shopping. [In the future], offline and online shopping are no longer two separate business models. Singaporeans are demanding a seamless omnichannel shopping experience," Kontopoulos concluded. 


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