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Strong analytics demand from Malaysian banking sector

AvantiKumar | Dec. 9, 2011
Business analytics (BA) provider SAS Malaysia sees a 27 percent growth in 2011 over previous year.

Andrew Tan, Managing Director of SAS Malaysia

PHOTO - Andrew Tan, managing director of SAS Malaysia.

Business analytics (BA) provider SAS Malaysia has experienced a 27 percent growth in 2011 over last year, which is consistent with its global results, said the company.

SAS Malaysia managing director said the financial services industry has continued to invest in business analytics for customer intelligence, data, fraud and risk management, which contributed to a 26 percent growth (with Malaysia at 27 percent) in new global sales for the company during 2011 compared to the same period in 2010.

Tan said that SAS Malaysia's recent BA project with the Malaysia Building Society (MBSB) in August 2011 added to the company's existing FSI customers using SAS BA, which included Public Bank, Hong Leong/ EON Bank Group, CIMB Bank and Credit Guarantee Corporation (CGC).

He said banks around the world that invested in SAS' BA solution included: Banco de Portugal (Portugal), Banco Itaú (Brazil), Banco Santander Río (Argentina), Banca Sella  (Italy), China Guangfa Bank (China), De Nederlandsche Bank (Netherlands), ING DiBa (Germany), PNC Financial Services Group (US),  and Visa (US).

"Locally, FSI sales contribute to 56 percent of SAS Malaysia's annual revenue, mainly driven by the demand for analytics for customer intelligence, data management, combating fraud and mitigating risk," said Tan.

SAS Global reported new banking sales across all worldwide regions, with both EMEA (Europe, Middle East and Africa) and the United States growing more than 20 percent. In 2010, FSI was SAS' largest industry segment by revenue, contributing over US$1 billion of the total company software revenue of US$2.43 billion.


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