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Survival of the Quickest

Sneha Jha | April 11, 2014
As Snapdeal's business grew 200 times, it needed its IT systems to scale and support its rapid growth. We take a look at how its CIO made that happen.

But soon he was able to zero-in on an in-memory NoSQL database that met his criteria. First, it performed with predictable low latency with 95-99 percent of transactions within 10 milliseconds. Second, it had the highest throughput. Third, it delivered the highest price/performance and, on top of that, it offered the lowest cost solution in terms of both hardware requirements and ease of operations. "None of the other systems that we evaluated were fully viable options for us. It worked magically out of the box," says Misra.

Today, Snapdeal has the ability to scale with the company's growing business volume. "Now, we can push through huge price changes while maintaining the same response time experience on the buyer's side--even with millions of buyers. That's the biggest advantage," says Misra. Today, Snapdeal knows that even if its business grows 10 folds its database can scale up to that level without compromising customer experience. Send feedback to


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