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The Apple Watch disrupts, but is that enough?

Michael deAgonia | July 10, 2015
Disruptive technology doesn't come along often, and is often initially dismissed because it's easy to ignore something you've lived an entire life without. But every once in a while a bit of tech comes along that makes it easier to do what you're already doing.

Uniting and adding to these new technologies is a tried-and-true method that underpins the success of the Watch: Siri. On the Watch, Siri is used for all sorts of voice commands, like setting timers, checking weather, launching apps -- as well as for dictating messages. The Apple Watch relies on Siri for functions that would normally require a keyboard; without Siri, the Watch would fail.

These three technologies allow the Watch to stand above competitors' offerings. Physically, though, the Watch has the distinction of actually looking like a Watch -- and a nice watch at that. It's not embarrassing to wear, regardless of the occasion. Watch Bands can be removed and swapped out easily and the number of Watch/band combos continues to rise.

Apple Watch makes technology as fashionable as possible, more so than any previous attempts in the category from anyone else. But, while it (debatably) looks great -- especially for a wearable computer -- the key to usability (and success) is software: the Watch operating system, apps and ecosystem.

Fitness and notifications

When I got my Apple Watch in April, I was looking for it to do two things: be a fitness accessory/advisor and a notification system for important alerts. However, I underestimated the importance of apps. There are well over 4,000 now available, with more coming. Currently, apps have flaws -- many are still slow to load, and the display will often turn off before they load fully -- but that should improve significantly with native app support, which is coming this fall with the Watch OS 2.0 update. That update promises faster app launches and developer access to features not available to them now, including the accelerometer and the heart rate monitor. There will also be support for non-Apple Complications, and Night Stand mode (which works wonderfully with my favorite stand from Nomad).

In 2007, when the first iPhone was released, I wrote about a digital future where data is at your fingertips. That future is now; We're living the mobile dream, with devices like the iPhone designed with portability and instant access to all sorts of information. That also means a world in which our devices never shut up. In practical use, this is one of the areas the Watch truly shines: filtering digital noise.

The Watch is clearly the type of product that grows on you. I'm still using my iPhone; the Watch hasn't made it obsolete, especially because it relies on the phone for so much backend work. But when I pull the iPhone out, it's for different reasons now. I can quickly respond to texts, control music, check my calendar for upcoming events, track packages, check on the order status of Apple Store purchases, and get directions via the Watch without getting sucked into other apps -- which happens when I pick up the iPhone.


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