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The Comcast interview: The conglomerate people love to hate charts a new direction

Pulkit Chandna | Aug. 24, 2015
Who’d have thought one of the world’s largest pay-TV service providers would develop a product aimed at cord cutters? And that’s just one of the big projects Comcast is working on today.

TH: We’ve seen some OTT players embrace 4K, and you’ve got your Xfinity in UHD initiative, but overall it’s still a niche market. When do you think we might see UHD and HDR content in most homes?

MJ: I think like many things, consumer demand will determine how fast 4K and HDR content become pervasive. The reality is that today, the total number of movies and shows being produced in 4K UHD and HDR is still quite small. Our job is to make sure when the networks and studios really start to lean into developing this type of content. We have the tools in place to deliver a great experience.

From a network and technology perspective, we’re ready today. Last year, we launched an Xfinity in UHD app on Samsung TVs that includes NBCU content, IMAX films and more. Later this year, we’ll have a 4K set-top box and 4K UHD On Demand library available to all of our video customers. We’ve always been a leader when it comes to providing the highest quality video experience across platforms and 4K won’t be any different.

TH: You’ve personally emphasized the need for enhanced transparency on the pricing and billing front. What are some of things Comcast is doing to alleviate this problem?

MJ: People should know what types of services they have and exactly what they are paying for them. Period. So we’re taking a hard look at making pricing more consistent around the country and redesigning our bills. Plus, we have a team rethinking policies and fees that don’t make sense.

 

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