Technologies like Hyper-V are growing in adoption and App-V and Med-V are seeing a high penetration in large enterprises.
Anyone who is looking at virtualisation, is looking for things like application portability to deliver high availability, disaster recovery and all up business continuity. This is Virtualisation 2.0 and is the differentiator against 1.0, and is what customers want today, he says.
Gen-i Service Line Manager for Virtualisation, John Mozessohn, confirms the market has moved from the consolidation of 1.0, towards the performance-based business agility of 2.0.
Virtualisation is now mobile in being flexible in allowing the movement of applications.
IT can be better aligned with the business as this flexibility allows high application availability for better business continuity and disaster recovery. There is also scalability, which means needs can also be scaled up or down quickly to suit the needs of the business.
Such virtualisation, with its need for less hardware, also promises savings in energy use and can be seen as Green IT.
However, what is most significant is the demand for agility and flexibility, leading Gen-i and its partners to look at new product offerings like storage, cloud computing and software-as-a-service. Such offerings might be announced a year from now.
Despite this, issues such as whether a bank or government department will trust someone else with their data still have to be resolved. But services to a small business, paid for on a monthly basis, are also being considered.
The real change in virtualisation, adds Mozessohn, is not just a move away from consolidation, but to becoming a commodity; something customers need to think about that will add profit to a business.
Indeed, it is the ability of virtualisation to save money that has accelerated its adoption in recent years, argues Derek Leitch, who brands it a recession technology, allowing users to achieve more with less.
There is a growing use of virtualised storage, a shift to desktops and applications, cost-effective disaster recovery and increased use of advanced features like automation tools.
The lower cost of less power use is a driver, not just as Green IT.
Customers are demanding hosted services virtualised environments (as part of the journey to cloud computing). Virtualisation is having major impacts on outsourcing services and they can now demand and get cost-effective, managed hosted services for virtualised environments. The competitive landscape is changing and becoming very exciting, says Leitch.
But he warns: Systems management is still important. Virtual servers will need to be managed. VM proliferation, sprawl and life-cycles require tighter management in the virtualised, centralised world. Management includes capacity and resource planning, optimisation, service chargeback, service level management, protocol and practice management, etc.
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