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Tquila - Extracting value from the Salesforce economy

Hafizah Osman | June 23, 2017
As the rise of the Salesforce ecosystem accelerates, ARN assesses the emerging opportunities centred around a new type of channel play.

Specifically, using the Salesforce App Cloud development tools cut the Salesforce partners’ development time by 31 per cent compared with deploying traditional development methods.

Furthermore, using the Salesforce App Cloud allowed partners to cut the cost of quality assurance by 34 per cent and decreased time to market by 32 per cent, while leveraging the Salesforce AppExchange allowed the channel to improve sales closing rates by 15 per cent.

“Since joining the Salesforce partner program, the average partner respondent reported an annual revenue growth of 38 per cent, and for the next three years, they expected annual revenue growth of 45 per cent,” Gantz added.

It paints a lucrative picture for the channel, as cloud creates new revenue streams for partners across a range of industries and sectors.

“Cloud computing is now a strategic technology for companies of all sizes,” Taychakhoonavudh said. “You cannot find a CIO or even a CEO that not is thinking about how to be nimbler and leverage data to better serve their customers — and deploying in the cloud makes that an attainable goal.

“Salesforce’s growth rate reflects that trend, and we need partners more than ever.”


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