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Webtrends expands presence throughout AP

Anuradha Shukla | April 19, 2012
Signs Hong Kong-based partnership with digital marketing consultancy Inetasia.

Digital marketing consultancy Inetasia has become a preferred partner and distributor of Webtrends digital marketing analytics and optimisation solutions and services. 

Webtrends is the global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intelligence.

Partnership with Inetasia has expanded the company's presence in the Asia Pacific region and given it an expansive 'on the ground' presence in Hong Kong.

Webtrends will also be able to access Inetasia's established network of offices and operations throughout AP including Shanghai, Singapore, Kuala Lumpur and Bangkok.

"We have a great amount of experience with Webtrends solutions and an enormous amount of respect for the company and its products," said Gregory Smyth, founder & CEO of Inetasia.  "We're eager to represent their interests in AP more fully through this partnership and remain highly optimistic about Webtrends' potential in this market."

Access to blue chip 

This partnership also gives Webtrends access to Inetasia's blue chip client portfolio. The company will now be able to interact with major global brands in the finance, retail, real estate, telecommunications, insurance and healthcare verticals such as HSBC and Mercedes Benz.

Headquartered in Portland, Oregon, U.S., Webtrends also has an official re-seller relationship with Samuraiz in Tokyo.  The company has offices all across the world including London, Melbourne, Seattle and San Francisco.

"Our expansion to Hong Kong is yet another indication of the growing demand that we're enjoying for our products and solutions in the AP region," said Alex Yoder, CEO, Webtrends. 

"In Greg and Inetasia, we're confident that we have found a skilled partner that understands the needs of digital marketers and how Webtrends can meet those needs.  We look forward to working closely with him as our interests in Asia continue to grow."


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