"The opportunities to generate business value from data and analytics are practically infinite," Friedman added.
"The challenge is how to harness this rapidly expanding landscape - how to target the right opportunities - despite internal constraints such as budgets, governance mandates, skills and culture, and external forces like competition, market dynamics and regulatory and social pressures."
Looking ahead, Friedman said the modern data and analytics leader has an "unprecedented chance" to transform the organisation on its journey into the world of digital business, and the course of action for partners is clear.
"Craft a strategy to overcome the data science skills gap, modernise data infrastructure and analytic platforms, govern and take advantage of diverse information sources, and spearhead data and analytic projects that have high-value payback," he explained.
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