Fibrum's business model may have just taken a hit, as last week the world's largest Android phone vendor, Samsung Electronics, launched a VR headset that works with all its 2015 smartphone range. The headset contains a dedicated VR display and, crucially, costs just US$99. That's less than Fibrum charges for a chunk of plastic that merely holds the smartphone you already own in front of your eyes.
Holders like Fibrum's, Google Cardboard -- or Microsoft's, if it exists, are still a great way for developers to virtually dip a toe in the water, as they have the distinct advantage of being entirely cross-platform: Any phone that will fit in the box can be used.
It's noteworthy that Microsoft, in promoting the Moscow hackathon, gave as much weight to educational and enterprise apps as to games: Back in the real world of VR contraptions Microsoft is developing, the enterprise could be a big market for Hololens, with potential applications in design, training and conferencing.
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