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Qantas fast evolving into a digital business, says CTO

By George Nott | Nov. 5, 2017
Rob James says company prioritising tech, particularly around customer interactions

Giving advice to CIOs and CTOs looking to introduce AI technologies into their business, James said it was important to move early.

Sharing advice with CIOs seeking to introduce AI, James said it was important to move early.

“Don't wait, AIs happening right now and you need to be at least experimenting to see where it’s going to help you, it’s not a wait and see kind of thing. It’s going to be a game changer for a lot of industries. And if you wait you'll be waiting yourself out of business,” he said.

“[It’s also about] finding the right use cases. It may not be one approach to everything. You need to find the right use cases within your organisation and get the learnings from that and if it doesn't work try something else.”

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