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China resistant to adopting sustainable policies

Anuradha Shukla | April 25, 2012
Businesses have to overcome perceived price barriers to achieve green targets.

Businesses in China plan to reduce carbon emissions but are resistant to adopting more sustainable policies, according to research carried out by China's Tsinghua University Media Survey Lab on behalf of Alcatel-Lucent.

About 39 percent of businesses in China intend to reduce carbon emissions by 1-20 percent within the next three to five years but have not adopted more sustainable policies as they think it will demand high capital, time and human resource investment requirements.

Professionals working in the Chinese information and communications technology (ICT) industry are not sure how to use technology to achieve carbon reduction targets despite that fact that most Chinese companies are aware of green ICT initiatives.

Fifty-nine percent of the companies surveyed had a plan to go green themselves and more than 90 percent believed that technology can help develop low-carbon economy through the reduction of energy consumption and stimulating society to reduce greenhouse gas emissions further.

Enterprise social responsibility

Most ICT professionals in China believe green technology to be an important part of an enterprise's social responsibility.

The study indicates that the technology industry, Chinese government, enterprises and education authorities can all work together to help companies understand the best way to use ICT to reduce carbon emissions on a national scale.

China's government will also increase its efforts to boost adoption of sustainable information technology over the next five years

"Alcatel-Lucent has long placed great importance on green ICT development, which is the reason we have lent our support to this project," said Rajeev Singh-Molares, president of the Asia-Pacific region for Alcatel-Lucent.

"Environmental sustainability is one of the cornerstones of Alcatel-Lucent's corporate strategy and we will continue to lead the industry in developing and deploying innovative technologies that are environmentally responsible."

Conducted by Tsinghua University Media Survey Lab, the Alcatel-Lucent study aims to find out the perception of Green ICT within the ICT industry to reveal the connection between the country's economic strength and its technological strength in sustainability.

Researchers surveyed a total of 1072 respondents from 500 enterprises, 100 government departments, industry associations and institutes of higher education in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and Hangzhou.


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