Data centres are set to play an increasingly important role storing more than 1.9 trillion gigabytes of data set to be generated in the year ahead.
According to Emerson Network Power's 2013 State of the Data Centre report, complete outages are down 20 per cent since 2011, but financial losses owing to these outages are up 33 per cent.
It found businesses average one outage per year.
Director of marketing and solutions, Russell Perry said the datacentre was playing an increasingly critical role as we move into a digital world.
"Technologies have pushed the world to move at a faster pace, and businesses must keep up to meet service-level agreements with their customers."
The State of the Data report reveals one in every nine people in the world uses Facebook, nearly 28,000 photos are uploaded onto instragram every minute, 25 percent of viewers drop off when the video they are watching buffers for more than five seconds and if the video buffers for more than 10 seconds, nearly 50 per cent of viewers will be gone.
Emerson executive vice president Scott Barbour said the data reflected a growing reliance on data centres as an indispensable business asset.
"They are investing in their IT systems and infrastructures because the cost of downtime is becoming more and more prohibitive," he said.
"The facts presented confirm the relentless expansion of our society's electronic dependence and the increasing importance of datacentres."
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