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Energy strategies for cloud-focused data centres in Malaysia

AvantiKumar | Oct. 2, 2012
APC by Schneider Electric Malaysia's vice president discusses some of the current trends as well as the myths in managing energy in data centres in the age of cloud computing.

Schneider Electric has the research, the relationships, thought leadership, tools and components to connect to facilities, IT systems and sub-systems in a truly integrated way that continuously maximises both availability and energy efficiency.

With industry leading power solutions, innovative security solutions at the building and rack levels, a comprehensive mission-critical "white space" portfolio that includes best-of-breed critical power and cooling advancements, and intelligent energy management tools and capabilities, we deliver high-performance and efficient data centre infrastructure from server to rack, to row, to room building.

Additionally, our StruxureWare for Data Centres Management Software portfolio gives data centre managers the visibility they need across this entire system to ensure availability at all times. Just as important, this software enables operators to make informed, business driven decisions about their data centre infrastructure in "real-time", including planning and energy management decisions. (Source: Cloud Computing Playbook, Section 3.9)


How is Schneider Electric embracing cloud computing as an opportunity for their business?

With Schneider Electric's agile data centre physical infrastructure, decisions that are related to IT are no longer just IT decisions made in the vacuum of the data centre, instead they are strategic business decisions that have an impact on cloud providers such as budget, performance and growth. APC by Schneider Electric strongly believes, that if cloud computing can contribute to a company's budget, performance and growth, cloud computing will continuously broaden its reach and connectivity to new technologies that will drive lucrative growth in more digitised and networked business environments. (Source: Enterprise Innovation, Title: Eyeing cloud opportunities, Preparing data centres for the move)

In Malaysia, colocation data centres are beginning to increase significantly and we are well-positioned to meet the business strategies of such customers. Schneider Electric has a unique Data Centre Strategy which significantly differentiates us from our competitors. Being Business-Wise, Future-Driven - these solutions are designed to grow with future technologies that may not yet exist. (Source: Cloud Computing Playbook, Section 4.4)


Regarding the future of data centres in Asia Pacific, and Malaysia: how feasible is it for the government to push Malaysia as a regional data centre hub?

Data centres are in Asia Pacific and Malaysia are growing rapidly due to the efficiency of cloud computing, as energy is the key challenge globally. Currently, Singapore is known to be the regional hub for Asia Pacific with eight colocation data centres. Hence it is feasible for the Malaysian government to push for Malaysia to become a regional centre hub, as Cyberjaya alone currently has 11 colocation data centres, and a total of 24 centres that are spread throughout the country. (Source: )


Finally, what kind of new technologies are you excited about in managing data centre power and cooling?


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