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HDS targets mid-sized firms with latest virtualisation solution in Singapore

Veronica C. Silva | Oct. 2, 2012
Hitachi Data Systems claims first unified storage platform for all data types.

Hitachi Data Systems (HDS) recently announced that it is making available to the Singapore market what it claims to be the industry's first unified storage product for all data types.

The new Hitachi Unified Storage VM (HUS VM) is positioned for enterprise-class virtualisation for block, file and object types of data.

Aimed at the mid-sized enterprise market, HDS said the solution can handle large files but fit for the budget of its target market.

By bringing the VM solution to Singapore, Hitachi said mid-sized enterprises requiring virtualisation in their computing environment can now consolidate and simplify their data management at a fraction of the cost of non-virtualised systems. And this can be done without compromising quality and reliability just to fit their budgets, said HDS.

Large needs

"Customers can now deploy storage for all data types and easily grow to meet expanding requirements while still meeting service level objectives for critical business applications. They can meet these business needs and still control the costs of managing their most valuable information," said Ravi Rajendran VP & GM ASEAN, Hitachi Data Systems.

A research analyst noted that virtualisation capabilities and scalability of the HUS VM allow enterprises to reduce their licence fees on older storage systems. These features also make the HDS solution competitive in the market.

"As an aggressive move against NetApp and EMC, this new product makes perfect sense for HDS," said Henry Baltazar, senior storage analyst, 451 Research.

HDS is differentiating its product in the market by guaranteeing 100 percent data availability and faster migration of up to 90 percent compared to non-virtualised systems.

The company said its HUS VM solution is an end-to-end virtualisation solution.


The HUS VM has an external virtualised capacity of up to 64 petabytes and supports solid state drive options and flash devices.

Aside from reducing total cost of ownership by as much as 30 percent, Hitachi Data Systems also said the HUS VM can also reduce environment cost by as much as 40 percent.

HDS's Rajendran added that the new storage solution completes its portfolio of storage solutions that can address the needs of small, medium and large enterprises.

The HUS VM storage virtualisation system starts at US$156,000 with no capacity and includes three years of maintenance service.

Among the customers of HDS on this virtualisation solution are Devon Energy, TDC Hosting, The University of Melbourne, Australia, and vonRoll item AG.


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