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Meeting Malaysia's medium enterprise information needs: Hitachi Data Systems

AvantiKumar | Oct. 12, 2012
Announcement of industry’s first unified platform with virtualisation for all data types, says Hitachi Data Systems

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Photo - Hitachi Unified Storage VM (HUS VM)


The industry's first unified platform with virtialisation for all data types has been launched to also address the storage needs of medium enterprise needs in Malaysia, according to storage solutions provider Hitachi Data Systems.

Speaking on 10 October 2012, Hitachi Data Systems (HDS) APAC director, platform and solutions business, Saravanan Krishnan, said a problem for medium enterprises in Malaysia today is a lack of scalable, versatile virtual storage solutions.

Enterprise class virtualisation for all data types (block, file and object) can now be managed by the company's new Hitachi Unified Storage VM (HUS VM) solution, which separates itself from the competition by enabling 90 percent faster data migration and 30 percent better total cost of ownership (TCO) compared to non-virtualised systems, said Krishnan.

"Designed specifically for medium enterprises in Malaysia1, HUS VM simplifies operations and enables more efficient storage management across all virtualised storage assets, including multi-vendor storage," he said.

Krishnan added that HUS VM was also supported by Hitachi Command Suite management software as part of a single software management platform. "This configuration helps customers deliver storage service levels when, where and how they need them. Backed by legendary Hitachi reliability, HUS VM is the only unified storage product to provide a 100 percent data availability guarantee."

"Without these solutions, IT staff members with multiple duties struggle with the same demands as large enterprises, but with even tighter budgets," he said. "In addition, medium enterprises now require virtualisation solutions that consolidate and simplify data management, enhance performance and reliability, and improve serviceability."

"Until today, medium enterprises were forced to compromise quality, reliability and the ability to effectively virtualise their data in order to meet their limited budgets," said Krishnan.

"These tradeoffs could result in more complexity, missed service level objectives (SLO), disruptions in data mobility, and lower efficiency overall. As the first unified storage platform with enterprise-class virtualisation for all data types, HUS VM brings to medium enterprises much greater capacity-efficiency across all storage assets."

Redefining virtualisation for medium enterprises

"Today HDS has redefined what virtualisation means to medium enterprises in Malaysia by bringing our industry-leading virtualisation capabilities to this market segment," said Krishnan.

"Now all sizes of enterprises can virtualise, manage and unify their choice of data on a single platform. No other IT systems company today offers the combination of performance, scalability and virtualisation capabilities that HDS does with the new HUS VM."

"Customers can now deploy storage for all data types and easily grow to meet expanding requirements while still meeting service level objectives for critical business applications," he said. "They can meet these business needs and still control the costs of managing their most valuable information. Alongside our market-leading Hitachi Virtual Storage Platform and Hitachi Unified Storage, we now have what we believe to be the industry's strongest portfolio spanning small, medium and large enterprises." 

"When compared to other products in its class, HUS VM offers the highest external virtualised capacity - up to 64 PB [petabytes], which can include storage systems from different manufacturers," said Krishnan. "The HUS VM enables 90 percent faster data migration compared to non-virtualised systems, resulting in lower risk and effort and HDS is the only IT systems company with true end-to-end virtualisation of all data types. The total cost of ownership is reduced by 30 percent compared to non-virtualised systems and there is up to 40 percent lower environmental cost because of its better power efficiency and space-saving design."

Senior storage analyst from 45 Research, Henry Baltazar, said, "One of the key advantages of HUS VM - beyond being unified - is its virtualisation capabilities. HDS built this product from the ground up to address specific customer requirements around virtualisation and scale, consolidating the storage infrastructure under a single management framework at a lower price point. With this move, HDS is enabling customers to start reducing their licensing fees on older storage systems. Therefore, as an aggressive move against NetApp and EMC, this new product makes perfect sense for HDS."


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