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Natural disasters, ‘people power' forces data rethink

AvantiKumar | June 24, 2013
Disaster recovery and backup solutions provider Acronis signs new distribution deal with Malaysia's Avnet.

Avnet and Acronis Join Forces_1 modified 

Photo - (From left) Bill Taylor-Mountford, President of Acronis Asia Pacific; and Chiew Yue Lam, Country General Manager for Avnet Technology Solutions Malaysia.

 

Disaster recovery and data protection provider Acronis said the Malaysian market has become one of its most important focus areas as it is one of the foremost countries where "people power" - in the form of the BYOD trend - is forcing companies to reevaluate their data management plans.

During the signing of a new distribution agreement with local IT solutions distributor Avnet Technology Solutions, Acronis Asia Pacific Bill Taylor-Mountford said "the unrelenting series of floods, earthquakes, and other unpredictable disasters ravaging the whole world within recent years has proven the value of a business continuity policy. It is vitally important to back up critical business data, maintain continuity and provide customer service in the wake of a natural disaster." 

"Disaster recovery and data protection solutions present a tremendous revenue opportunity for value-added resellers, especially in the SMB market," added Avnet Technology Solutions Malaysia country general manager, Chiew Yue Lam.

After the signing event, Acronis's Taylor-Mountford said: "In addition to the natural disasters, people power - in the form of the bring-your-own-device [BYOD] trend - has forced companies, particularly in Malaysia, to revaluate their data handling strategies."

"In my conversations with many companies there is still a resistance to BYOD, and this also results in not realising the full value from the move to personal devices and mobile working," he said.

 The BYOD storm

"Companies are worried by the BYOD storm in that much of their data is on personal devices and being transported through personal cloud services such as Dropbox," said Taylor-Mountford. "There may be 21 percent of corporate data in rogue clouds in Malaysia and 47 percent of stored data is highly classified, according to different analysts."

"Security is the major worry for businesses of all sizes and as well as disaster recovery [DR] to ensure business continuity, we need a whole integrated approach to better handle data," he said.

"Avnet customers, for example, can access data within a firewall with any compromises and ensure they are meeting appropriate compliance requirements," said Taylor-Mountford. "What this new partnership will bring to Malaysian businesses is a set of solutions to overcome the hesitancy in adopting cloud strategies. This hesitancy among many companies is of course based on performance, security and data recovery issues."

"The solutions now being offered through this new partnership also take into account proper management and backup of information and to retain corporate data behind a firewall. To pursue BYOD properly, you need both policies as well as the software," he said.

"Recognising a serious shift in the needs for data protection, Acronis has expanded beyond the backup and disaster recovery market to offer virtualisation, cloud and mobility solutions," Taylor-Mountford said. "Acronis is delivering a comprehensive platform strategy that allows customers to more simply and reliably mitigate the risk to data in today's world, in ways no legacy vendor can."

Under the new alliance, Avnet will sell, market and support Acronis' suite of disaster recovery and data protection solutions to resellers and managed service providers (MSPs) throughout Malaysia.

 

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