A lack of knowledge remains around the critical role rack power distribution units (PDU) play in a data centre, according to Enlogic.
A/NZ country sales director of the power management vendor, Shane Rowan, said people have had the tendency to only think about the main role a rack power rail plays.
However, while some continue to only focus at just connecting equipment to a power source, Rowan said others are beginning to look at the bigger picture.
"It seems as though customers and resellers are increasingly eager to learn about how they can extract value from the features we offer in our products," he said.
Efficiency as the driver
The Liberal Party said during the 2013 Australian Federal election campaign that it will look into removing the Carbon Tax, but Rowan still expects local data centres to continue pursuing ways in achieving more with less.
"The Australian data centre market will start looking a lot closer at energy efficiency initiatives within the datacentre space," he said.
In the process, Rowan said the data centres industry will attempt be aligned with regulatory requirements expected to be imposed on all facilities in Australia by 2016, where they will be assessed and given a NABERS efficiency star rating.
As for what the focus will be for Enlogic in 2014, Rowan said growing the A/NZ channel base is a priority.
"We plan to form alliances and educate channel partners that want to take the next step up to avoid constantly being trapped in a price war every time they quote their clients," he said.
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