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The changing face of the data centre

Chris Player | March 2, 2015
Schneider Electric’s APC partner summit is just around the corner, The firm’s local data centre guru, Andrew Kirker, discussed the state of the market in the lead up to the event.

Kirker went on to say that he did not see any one key vertical as an outstanding driver for growth in the market.

"Every industry is dependent on IT and datacentres these days, for those organisations that are embracing Cloud and colo, the primary drivers are around data sovereignty, latency and the prefered business model of the organisation, weather they are a capex or opex focussed organisation."

"If you look at hospitals for example, they are big users of datacentres, but are not putting those datacentres into colo, we are seeing the vast majority of them build in their own datacentres and as a result they are not a primary driver for growth in the colo market. The utility organisations that are used to making capital intensive purchases. they are not embracing that market either."

Kirker said newer organisations are looking to colocation as an option because they have other priorities than investing in their own data centre.

"The market is growing because organisations are deploying evenly across on-prem, colo and cloud. Watching the way it is playing out, it is definitely an ecosystem."

When asked about the transition to public Cloud and how rapid the shift would be, he said, "I think we are too much into our data sovereignty in Australia to see that grow at a rapid rate."

Schneider Electric partner summit
Kirker took some time to chat about the Schneider Electric partner summit coming to Sydney's Luna park on March 4. "The main goal is to get partners to understand what's really going on in the datacentre market."

"There is a lot of confusion in the marketplace around what the sales guys should be doing. There is still a lot of paralysis by analysis out there. Customers are wanting partners and vendors to help them more. If they understand the business drivers behind why customers are making decisions, then they will be better placed to help navigate the journey."

"The other thing that we blatantly try to do at these events is get people talking together. If you are a colocation provider, you do not have all the tools in your bag necessary to set out a datacentre strategy for an organisation. If you're a reseller, you might not either."

"It is an opportunity for people to understand how partnering is critical in the IT landscape, no one has all the answers. Any salesperson that goes in trying to push a single barrow is not going to be seen as a consultant , we try and give people an idea of where the market is heading and what customers are wanting."

The challenge for resellers
Kirker said lack of understanding of what is going on in the market and lack of ability to help take customers on the journey of what their datacentre strategy will look like was the main challenge facing resellers at the moment.


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