Fortinet announced on Monday (August 4, 2014) that it has set up a Partner Advisory Council in the Southeast Asia and Hong Kong region to help the company reap greater synergies from its channel ecosystem and improve responsiveness to customer needs.
According to the network security company's media statement, the council is made up of 12 technology resellers, system integrators, service providers and business consulting partners from across the region. This includes Global Technology Integrator, UDS Data Systems, Internet Pratama Indonesia, Mitra Solusi Infokom, Hewlett-Packard, Safis Solutions, Microbase, Nexus Technologies, Trends and Technologies, Aion Technologies, AtomIT Networks and Orange Business Services.
These partners will meet on a quarterly basis to exchange on-the-ground knowledge and advise the company on how to refine its sales and support strategy to further meet customer needs.
Its inaugural meeting took place in Singapore in June, and topics discussed included ways to improve vendor-partner communication channels, strengthen distribution and support systems, and more proactively respond to customer needs.
Fortinet said that it hopes that with the formation of such a council, it will be able to provide customers with more strategic security counsel, better customised training, and faster problem resolutions in the coming months.
"As the region continues to develop, enterprises' knowledge of security has grown, but so has their expectations in customer service," said George Chang, Fortinet's Vice President for Southeast Asia and Hong Kong. "The time has come for us to systematically engage our partners - who are in direct, regular contact with our clients - in a structured way so as to improve customer experience across all countries and verticals."
"We are excited by the vast potential offered by the Partner Advisory Council program. Today is only a start. Over time, we will enroll more partners with a greater diversification of expertise, so that more enterprises in the region can enjoy the full benefits of Fortinet's advanced end-to-end security solutions," Chang added.
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