Social CRM tools also help companies better collaborate and bubble up internal ideas that would have otherwise never seen the light. They help companies centralize their activities around their constituency's feedback, be it from customers, prospects, influencers, or partners.
Social CRM is the glue that will help your business become a true social business.
Jon Ferrara is founder and CEO of Nimble. A social entrepreneur at heart, Jon Ferrara founded GoldMine Software in 1989, which helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market.
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