When you request a recommendation from someone, be sure to hint at why you're asking for it, whether it's to get more clients or because you're on the hunt for a new job, she says.
One example of phrasing your request to get what you want: "Brad, I'd really appreciate it if you could give me a recommendation regarding the ABC project that I worked on that resulted in us increasing our sales by 120 percent," she says.
5. When in Doubt, Visit the Company's Website
Because you have a small space to make a big impact, Williams says to turn to a potential employer's website to fill the gaps in your profile left by the buzzwords you removed.
"If you're looking for a job and are at a loss for words, go to the website of the company you're interested in to see what words they use to describe their employees and their culture," she says. "Just remember to be concrete and give examples."
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