9. Neglect social media security
When in doubt, claim you got hacked.
Although a lot of terrible social media behavior can be blamed on accidents or publicity stunts (including all those "accidental nudes" celebrities so commonly send out), some of this stuff really is due to hacker involvement. Social media security is a serious issue, and phishing attacks that attempt to abscond with your Twitter and Facebook credentials are unbearably common. Lock your business's accounts up tight with strong passwords, and ensure that the only people who have access to the accounts are those who truly need it.
Avoid mistakes with commonsense preparation
Social media is a great communication tool for business--until the communication goes awry, and the mistake is there for everyone to see. Setting sensible ground rules and processes will minimize your risk. After all, you wouldn't want to be the tenth business listed in this article.
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