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Pencil Banner shows European Commission one way to eliminate geoblocking in e-commerce

Peter Sayer | May 4, 2016 hopes to woo small businesses with big ambitions to its distribution platform with the Pan-European Fulfillment By Amazon program.

Amazon operates five European marketplaces, for the U.K., France, Germany, Spain, and Italy, and can automatically translate listings from one marketplace when showing them to a customer in another. It also offers sellers a manual translation service for some listings.

One thing Amazon isn't offering to help cross-border sellers with is their VAT declaration. Value-added tax rates and rules vary among EU member states, and sellers are required to declare sales and tax due to authorities in each country where sales of goods to consumers exceeded a certain threshold, typically between €35,000 and €100,000.


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