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Blue Coat delivers high quality Web experience to New Zealand ISP

Anuradha Shukla | Aug. 2, 2011
Chosen by CallPlus to deliver its Web caching appliances

CallPlus, an independent service provider (ISP) for businesses and consumers in New Zealand, has standardised on Blue Coat.

The company is using Blue Coat CacheFlow 5000 appliances to manage the ever increasing demand of its customers for Internet content from outside New Zealand.

Popularity of social media sites and video content is growing each day and according to CallPlus, this led to an increase in demand for international content.

Because this demand is growing at a rate of about 50 percent per year, by volume, CallPlus struggled to provide a fast, high quality Internet experience and also to reduce its operational costs due to escalating consumption demands for expensive international Internet bandwidth.

The ISP expects to solve its challenges by using solutions from Blue Coat, a provider of Web security and wide area network (WAN) optimisation solutions.

Reduction in bandwidth consumption

CallPlus conducted initial trials of the Blue Coat Web caching appliances and was pleased with the result, which was a reduction in its bandwidth consumption by more than 40 percent.

The company also experienced increase in the speed of content delivery and quality of video experience due to the use of caching.

"Once we deployed the caching technology, we were serving Web traffic considerably faster than our main competitors," said Adrian Dick, chief technology officer, CallPlus. "Blue Coat provided a solution that both reduced costs and improved customer experience; it was the only solution to meet our payback hurdle."

"The experience from CallPlus demonstrates the ability of CacheFlow 5000 appliances to dramatically reduce bandwidth costs while improving user experience," said Steve Daheb, chief marketing officer and senior vice president, Blue Coat Systems.

"Our breakthrough caching technology addresses the mounting challenges service providers face in meeting fiercely growing demand for Web video and content."


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