Also backing the effort are publishing site Medium, analytics service Mixpanel, AdBlock, and privacy centric search engine DuckDuckGo. For example, Mixpanel will be rolling out a compliant analytics service that will make it simple for any publisher to collect analytics data in a manner consistent with the policy.
The challenge is get a critical mass of supporters onboard, and a lot more are needed to make a real difference.
"This standard has the potential to bridge the gap between privacy concerns and online advertising. We just need more partners to commit," Oppenheim said.
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