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EFF-led group wants to give do-not-track some bite

Mikael Ricknäs | Aug. 5, 2015
For years now, checking the "do-not-track" option on your browser has been little more than wishful thinking on the part of users who care about privacy online. But now a group led by the Electronic Frontier Foundation is looking to make that a more meaningful action.

Also backing the effort are publishing site Medium, analytics service Mixpanel, AdBlock, and privacy centric search engine DuckDuckGo. For example, Mixpanel will be rolling out a compliant analytics service that will make it simple for any publisher to collect analytics data in a manner consistent with the policy.

The challenge is get a critical mass of supporters onboard, and a lot more are needed to make a real difference.

"This standard has the potential to bridge the gap between privacy concerns and online advertising. We just need more partners to commit," Oppenheim said.


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