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Facebook, armed with data, helps others show mobile ads

Zach Miners | Oct. 8, 2014
Facebook's mobile advertising network is now open for business.

For the mobile audience network, Facebook says it's seen positive results in early tests with advertisers including Walgreens and publisher HarperCollins. The company also says it's paid out "millions" from advertisers to partners in the network. Facebook keeps a cut of the money it gets for ads that appear in other apps, but it wouldn't say what percentage it keeps.


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