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Facebook-Datalogix deal may skirt privacy promises

Jeremy Kirk | Sept. 28, 2012
Two privacy watchdogs filed a joint letter with the Federal Trade Commission on Thursday alleging Facebook may already be skirting an agreement to be more clear over how it handles user data.

Facebook confirmed on Thursday that the submission will stop the data sharing: "When you opt out of Datalogix analytics research, the data provided by retailers to Datalogix is not included in the aggregate measurement reports that are generated for our advertisers."

The digital rights group Electronic Frontier Foundation advised on its blog that if people are uncomfortable with this kind of data sharing, they best not sign up to loyalty card programs in the first place.

"Many people who sign up for loyalty programs may not realize the data amassed on them will be shared with entities outside of the store," the organization wrote.



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