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Facebook moves beyond the 'like' button

Sharon Gaudin | Sept. 17, 2015
While hesitant about a 'dislike' button, Zuckerberg close to testing new options.

Zeus Kerravala, an analyst with ZK Research, said he likes the idea of adding more buttons to Facebook posts, but he's not sure he likes the idea of a like button.

"Right now the only option is like, so if a friend of mine is in an accident, I want to be able acknowledge it but not like it," he added. "To me disliking is going to lead to popularity contests, bullying and stuff. Right now, I know kids talk a lot about "my post had 35 likes and Sarah's only had 10." Now add in dislikes and you have a mess."

Kerravala said he hopes Facebook doesn't add a dislike button and instead adds something like "thanks for the info."

"I just don't see the upside," he said. "Only hurt feelings, which drive people away from social media."

Getting the new button or buttons ready hasn't been easy. "Actually, it's surprisingly complicated to make an interaction you want to be that simple," said Zuckerberg. "We have an idea we think we're going to be ready to test soon. Depending on how that does, we'll roll it out more broadly."

Last year, Facebook tested a buy button on users' news feeds.


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