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Facebook personal tracking hits snag

Jason Lewis (via SMH) | Nov. 28, 2011
The social media site is facing curbs on how it exploits its users' most personal information to create bespoke advertising.

People's political views could only be passed on to advertisers if the user filled out a specific section on their profiles.

Advertising was also ''Age-Gated'', Facebook said, so companies wanting to advertise alcohol would not be shown to people under the age of 18.

A spokesman for the company said: ''We understand that people share a lot of information on Facebook and we take this very seriously.

''We do not share people's names with an advertiser without a person's explicit consent and we never sell personal information to third parties.''

Telegraph, London


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