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Facebook's app ads want you to act. Now.

Caitlin McGarry | Oct. 3, 2013
Facebook knows when you've downloaded an app. Now it want you to use the app.

The tools are obviously beneficial for Facebook, but they are also an easy way for app developers to prove that they're legit. Plus, Facebook offers a lot of assistance for fledgling apps. This spring, the network acquired Parse, a full-service back-end development startup, to make it easier to build Facebook-integrated apps. More than 100,000 apps use Parse today.


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