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Facebook's winning streak continues with another $2.5 billion quarter

Caitlin McGarry | April 24, 2014
At this point, it would be more surprising if Facebook wasn't making billions from ads.

"We move slowly and deliberately on monetization," Facebook COO Sheryl Sandberg said on the same earnings call. "We want to grow [Instagram] slowly and continue the growth on the consumer side."

Facebook announced on Wednesday that both Messenger and Instagram have crossed the 200 million active user mark, so both apps still have a ways to go before reaching the coveted billion. WhatsApp on Tuesday said it reached 500 million users. (The Oculus VR and WhatsApp deals have yet to close, so they didn't reflect on Facebook's financials.)

But then there are Facebook's other Creative Labs projects, apps like Paper that are still getting off the ground — and "a number of other things we might announce at some point," Zuck added.

Those apps need to reach 100 million users before Facebook considers them capable of sustaining themselves. (Pro tip: Paper doesn't have any ads. Yet.)

It's kind of astonishing that Facebook proper continues to grow its user base every single quarter. There are now 802 million daily active users, and about half of people check Facebook six days a week. That's pretty remarkable for a 10-year-old network that reporters and analysts have written off several times over its rocky history.

"You would expect naturally that as our community continues to grow and we're getting into later and later adopters, that the percent of people who use Facebook every day would decrease," Zuckerberg said. "I've predicted for a long time that that number would flatten out. But that number continues to increase, to our surprise and joy."

The company also announced that chief financial officer David Ebersman is leaving Facebook after five years — a period that included its IPO and transition to a mobile-first media organization. Ebersman will be replaced by former Zynga CFO David Wehner.


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