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First loyalty mobile app launches in Malaysia

AvantiKumar | Dec. 7, 2012
Miss Universe Malaysia 2013 finalists help BLoyalty to launch BCARD loyalty programme.

BCARD Gary Yeoh with Miss Universe Malaysia 2013 finalists modified

Photo - (from left)  Carey Ng; Samantah Katie James; Symren Kaur; Gary Yeoh - Director of BLoyalty; Natalia Ng Mei Mei; May Salitah Naru Kiob; and Shareeta Selvaraj.


Wholly owned subsidiary of Berjaya Corporation, BLoyalty, has launched Malaysia's first loyalty programme application with the help of finalists from this year's Miss Universe Malaysia.

The mobile app - BRewarded on the Go - is bringing more convenience and flexibility to suit today's lifestyles as it revolutionises how loyalty programmes connect with its subscribers, bringing brands even closer to consumers in real time, said BLoyalty director Gary Yeoh.

Yeoh said that in conjunction with the launch of BRewarded on the Go, BLoyalty also launched a 'BRewarded Contest,' which encourages users to download and share the brand new mobile app with their social networks. "Contest participants can win up to RM40,000 [US$13,300] in prizes, including exclusive holiday trips, Samsung Galaxy Note II smartphones, BPoints as weekly prizes and food & beverage vouchers as daily prizes when they download the app from 4 December 2012 to 29 January 2013."

He said that BCARD is the country's number one multi-partner loyalty programme in terms of participating partners and is the only loyalty card that rewards its cardholders twice, at the point of purchase and at the point of redemption.

"The BRewarded On-The-Go mobile app is available on the iOS and Android platforms allowing members to be constantly updated on the latest promotions, share these promotions with their friends, locate the nearest merchants, check their account balance and recent transactions and redeem their rewards on the go," said Yeoh.

"The latest merchant rewards and offerings are updated in real-time through the 'BRewarded On-The-Go' mobile app allowing users to receive instantaneous alerts from their favourite brands. The app also features the redemption highlights from the various partner brands across multiple sectors." he said.

"The compelling proposition with the BRewarded On-The-Go mobile app for users is to provide convenience and freedom for their lifestyle needs," said Yeoh. "It is truly exciting for our BCARD members, a large majority of which have embraced the digital lifestyle wholeheartedly, and navigate their daily experiences through the usage of their smartphones."

"For our 60 merchant partners, who are already using the BCARD advantage to reach, reward and understand new and existing customers better, the BRewarded on the Go Mobile App means that they can now cultivate an even more personal and engaging relationship with their fans in real time," he said.

The BCARD BRewarded on the Go Campaign was launched with the presence of the Miss Universe Malaysia finalists 2013. The launch presented a live walkthrough in the handling of the mobile app, as well as information on how to participate in the "BRewarded on the Go" contest.


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