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Games and social media apps rank highest in usage in HK

Zafar Anjum | Feb. 21, 2013
Hong Kong consumers increasingly turning to apps on their tablets: GfK Hong Kong

Apps that Hong Kong smart devices owners use most frequently are games (64 percent), social networking (53 percent), weather (49 percent) and entertainment (48 percent).

This is according to a recent iPanel study conducted by GfK Hong Kong. The study revealed interesting tablet apps usage and behavioral patterns among consumers in Hong Kong, said the research firm in a statement on 20 February.

"Apps are becoming very popular with the rising adoption of smart devices and are a fast and convenient way for the user to access content that are relevant to them at a single touch," said Walter Leung, managing director for GfK Hong Kong. "Findings from our study showed that the average number of apps installed by owners on their devices is between 10 and 19 (33 percent) and 20 to 49 (27 percent)."

"Consumers agreed that advertising within apps in categories such as banking/ finance (39 percent) and shopping/ retail (41 percent) garner their interest-a good reason for marketers to create and establish a strong presence among the rapidly widening base of tablets users," shared Leung. "Maximising the opportunities for real-time offers and cross-promotions on this platform can potentially create and drive demand and eventually make the difference between profit and loss," Leung concluded.

The survey was conducted through a population proportionate online survey of Hong Kong residents aged 18 to 65 years old using a quota on gender and age based on the Hong Kong Census 2012. A group of 317 tablet owners completed the survey from 16 to 21 January 2013.


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