The U.S. newspaper industry had it worst year since at least 1950, according to figures published in March by the NAA. Print and online advertising revenues plunged 16.6 per cent to US$37.8 billion, a $7.5 billion drop from 2007.
Overall, however, online advertising revenue has steadily climbed since 2002, according to the Interactive Advertising Bureau. In the U.S., Internet advertising revenues came in at $23.4 billion in 2008, about $2.2 billion or 10.6 percent more than 2007.
Google wasn't the only IT company to respond to the NAA's request for information. IBM, Microsoft, Oracle and others also replied with suggestions for how they could help publishers make money from content.
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