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Guest View: Website performance testing is crucial for marketers

Chris Livesey | Oct. 1, 2013
By implementing a performance testing solution via the cloud, the IT department can more effectively and affordably manage heavy loads on the company’s website

For the marketing department, a failed website or social media platform can have detrimental effects on seasonal promotions and sales. Marketers need to ensure that their online channels can handle increases in traffic and are ready for peak performance.

Cloud-based testing as an enabler

Cloud-based performance testing helps ensure capacity even in the most extreme performance scenarios. By allowing test teams to instantly deploy existing performance test scripts to cloud-based load generators, the load is created on pre-configured systems provisioned in the cloud. This eliminates the effort and cost related to extending the on-premise test infrastructure which only the highest-load scenarios would need.

In addition, cloud-based services diagnose performance related issues as they arise - providing teams the detailed diagnostics they need to pinpoint the problem and act quickly.

Cloud-based performance testing offers a multitude of benefits to support the business without disruption:

1.     Assured performance

Peak load testing in the cloud takes advantage of the ability to run tests virtually on-demand.  Businesses can simply schedule time for a test and resources are automatically provisioned. This makes scheduling more flexible, helping to irradiate what are often long delays as internally managed hardware is deployed and verified by the IT department.

2.     Worldwide readiness

Using cloud technologies can also enable the performance management team to not only evaluate the applications' global readiness but conduct tests across the globe by replicating virtual users in a variety of different locations to ensure the website can handle users across a variety of locations.

3.     Cost control

The elasticity of the cloud means that you can scale computing resources up or down as needed to ensure website performance is affordable.

4.     Enterprise application coverage

While many applications today are entirely browser-based, that is not often the case for large enterprise applications. Some businesses may need to test multiple routes to a system for completeness - especially considering the growing number of applications now on a variety of handheld mobile devices.

5.     Utilising a hybrid model

Using a hybrid cloud model which integrates on-premise and off-premise scenarios and test infrastructures can be often necessary.

Businesses should look to determine early on if a mixed cloud model is more suitable to their company. For example, a hybrid cloud that combines Internet protocols with support for .NET, Java, Oracle, SAP, Siebel, COM and other enterprise application protocols may be suitable.


Performance testing is crucial for applications to perform as expected in the real world. In particular, business critical applications need thorough testing to ensure they can bear the stresses and strains of the varying demands that companies have for their products and services. Combining cloud capabilities with traditional approaches provides the optimal model to achieving high confidence in production performance, with better agility and economy than using traditional methods alone.


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