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Hacked burger tweets draw cybercrowds

Stefan Hammond | Feb. 27, 2013
"There's no such thing as bad publicity"

What's important for global brands in general, and Hong Kong brands in specific, is to create sensible enterprise-class social media policies, populate them with important content only, and respond to customers' comments and complaints. This is proactive use of social media, and an important part of any customer-facing business. Silly stunts and sloppy security are as unwelcome here as any place in the enterprise.


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