Of course, any company looking to get earlier access to movies will likely have to pay for the privilege, which could impact the monthly subscription fees for these services. But still, many people might not mind paying, say, $10 or $12 per month, instead of $8, to get quicker access to the latest and greatest movies, especially if it was offered as an optional tier to the service instead of a replacement.
Of all the services that could go this route, Netflix seems like the most likely candidate because it doesn't really make money on digital media sales, the way Amazon, iTunes, Google Play, and the others do. Netflix has its physical DVD subscription rental product, but it doesn't actually sell movies that users own forever, so it doesn't have to worry about losing that revenue. And Netflix might prefer to pay money to movie studios for an added service, than to, say, pay Comcast to stop throttling data speeds for Netflix subscribers.
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