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How to get started with Tumblr

David Daw | April 16, 2012
Tumblr is a unique blogging site that specializes in striking visual design. Besides providing great blog layouts that can help your personal or small-business Website look more impressive, Tumblr has posting tools that make it easy to share photos and videos quickly. However, the service has some idiosyncrasies that take some getting used to. With that in mind, let's look at what it takes to start your own Tumblr blog and take the first steps toward making it popular.

These templates make it a snap to share almost any type of content you can imagine on Tumblr. For example, if you want to add a YouTube video, click video and give Tumblr the URL for the video you want to share. Tumblr will automatically generate code that you can use to attach the video to a post on your blog alongside any commentary that you want to write. Similarly, to upload audio files or attach music from the popular audio sharing site SoundCloud, along with your own commentary, click audio.

Tumblr's post templates work well for quick sharing, but they can be uncomfortably restrictive once you've gained experience as a blogger. For example, the 'photo' option limits you to a single photo with commentary per post. The same goes for the 'video' and 'quote' options. If you want to exercise a bit more control over your posts, and you're comfortable working with Tumblr, choose text. This option brings up the interface for creating a blog post with a more powerful WYSIWYG editor that enables you to insert multiple images, add HTML code for embedding YouTube videos, and even stick Tumblr's quote formatting anywhere you want in your post.

Reblogging and Following

To make a name for yourself on Tumblr, you need more than just great content; you also need an understanding of the Tumblr community. Tumblr has a unique system of aggregating content by following other users, as well as its own arrangement for liking posts to signal that you enjoy another user's content.

Tumblr's killer feature is the ability to reblog other users easily. Just click the Reblog button at the top of the screen when viewing any other user's Tumblr post, and Tumblr will automatically import the post into your blog--with proper attribution--and allow you to add commentary to the post if you wish.

Reblogging interesting posts from other Tumblr users a smart way to add high-quality content to your blog and to build your reputation within the Tumblr community. Tumblr automatically notifies you every time another user follows you, likes one of your posts, or or reblogs it. So each time you reblog other Tumblr users' work, you promote their content and you encourage them to take a look at what you're doing; if they like what they see, they may reblog some of your posts to their followers.

For bloggers who pay the goodwill forward and produce good content of their own, Tumblr is probably the easiest place on the Internet to build up a dedicated following. Learning how to communicate within the idiosyncratic Tumblr community takes a little time, but once you do, it's a wonderful place to share your insights, images, and videos.


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