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How to prepare your business for Google+

Angela West | Sept. 25, 2011
The nascent social network is still thin on features and ways for businesses to properly use it, but its minimalist approach has gained Google+ millions of users in a very short period.

Prepare a list of influential people in your industry that you can apply later to your Google+ business profile.

What Edge Will Google+ Have Over Facebook?

Google+ will have a hard slog against Facebook. It will directly compete with the social network that has consistently gotten it right, especially when it comes to business use. Facebook's recently launched business portal is a great all-in-one tool for businesses to manage their presence on Facebook.

Google+ also lacks Facebook's user base of 800 million, although the Google+ user base has blown through 20 million so far and is steadily increasing.

Google's biggest ally against Facebook is Facebook itself. Facebook users have been getting ornery about its massive makeover rolled out this week, to the point where many may look at Google+ as a viable, pared-down alternative. The new Facebook Timeline should be a big concern for all of those new hires in the marketplace who may not want their frat-party status updates resurrected for co-workers on Facebook to see.

There is also the issue of demographics. Google+ is young-adult rich. This is the golden demographic that most marketers want to reach, and being able to reach it through a campaign that can be tracked through Google Analytics is a very attractive value proposition. In addition, there are other tie-in services Google could build into its features for business, which we have covered here.

How Can I Prepare My Ad Campaigns?

You can start researching targeted ad campaigns and the keywords you'll need to use so that when Google+ for business is launched, all you'll need to do is push a button. The first businesses to get on the more competitive keywords on Google+ will likely reap some rich rewards.

Prepare Content for Your Profile

A Google+ business profile is likely to follow the model of the current Google+ user profile. Have a concise, one paragraph description of your company ready, as well as any company logos and product photos that you would want to add. Make sure that your "About" paragraph contains relevant keywords for your business, just like your website copy does.

If we follow the model of the current user profile, videos will be an option as well. If you don't already have a product or company video, consider shooting one, since this can set you apart from your competitors in Google+.

Get Comfortable With Hangouts and Huddles

Google+ Hangouts and Huddles appear extremely useful for videoconferencing and cloud collaboration, and as a webcast platform. While they aren't a replacement for services like GoToMeeting yet, they do a great basic job and may be expanded on in the future.


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