Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

How Twitter helps 'serial' podcast grow its audience

Matt Kapko | Nov. 21, 2014
Twitter's director of ad research explains how his company is helping the popular 'Serial' Internet radio show gain exponential momentum every week, while rapidly growing its audience.

Graham was direct when asked to identify key performance indicators and objectives that marketers should measure to determine their success on Twitter. "I think you should look at sales, impact on brand, leads and customer engagement," Graham says. "Social media should be held to the standard of all media and be measured against business results."


Previous Page  1  2 

Sign up for Computerworld eNewsletters.