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Is a truce possible in the ad-blocking war?

Taylor Armerding | May 3, 2016
The rhetoric between online advertisers and ad-blocking companies remains incendiary. But both sides say there may be a middle ground – less intrusive, less bandwidth-hogging ads that put user experience above all else.

Dave Grimaldi, executive vice president of public policy at the IAB, conceded that the complaints about intrusive ads make, “a worthwhile point.” He said that the industry’s response, with LEAN ads, along with a DEAL (Detect, Explain, Ask and Lift or Limit) approach to consumers who are blocking ads offers a way, “to convey to visitors that ad blocking harms the free Internet.”


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