Being behind in the game has become a problem for Facebook, according to Kerravala.
"Having the camera app makes it easier to compete, but it seems that Facebook is constantly playing catch up," he said. "Once Facebook builds the camera app, it would be good to see them do something to jump ahead of Snapchat, instead of keeping pace."
He added that Snapchat hasn't had much to worry about from Facebook, but this latest move could prompt Snapchat to pay attention.
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