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Pencil Banner partners Tickled Media

FY TENG | June 8, 2011
The blogging and social media platform has chosen one of Singapore's leading digital publishers as its official representative in Southeast Asia and India.

Roshni Mahtani

Managing Director of Tickled Media, Roshni Mahtani

SINGAPORE, JUNE 8, 2011—Tickled Media, the Singapore-based online publishing house behind Asia’s leading parenting website,, has been appointed the official Southeast Asia and India representative for, purportedly the world’s first blogging and social media platform.

According to a press release issued today by SUP Media—the Moscow- and San Francisco-based company that owns—Tickled Media “will create local country homepages for LiveJournal” in their covered geographies, see to providing Asian bloggers on the platform with “rich user experience,” and serve as a media sales outlet in each of the local markets.

SUP Media CEO Annelies Van Den Belt expects the strategic partnership to figure significantly in’s business moving forward. “Social media in Asia is experiencing tremendous growth and LiveJournal sees it as its next big market,” she said. “Partnering with Tickled Media with their local online expertise and strong advertiser relationships offers LiveJournal the ideal platform to expand our presence and have a competitive edge in the region.”

Details included in the SUP Media press release include the following.

•    LiveJournal sees more than a million unique visitors every month coming from Singapore.
•    LiveJournal is Singapore’s largest female online portal, where discussions and activity revolves around issues such as “health, parenting, beauty, fashion and lifestyle.”
•    Singapore is “by audience” the platform’s fifth largest market.
•    “Sophisticated” users in Singapore are notable for wheeling and dealing via the "Spree and Flea social shopping communities” on the platform for bulk purchases and used goods, respectively.

Managing Director of Tickled Media, Roshni Mahtani, said: “Apart from being a popular mainstream blogging platform, LiveJournal is the portal of choice for female blogshop owners. We are looking forward to increasing the awareness of this buzzing community among bloggers, blog shop owners and advertisers, and we simply cannot wait to bring a local flavour to the LiveJournal brand."


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